What is The Foodbank Project?

The Foodbank Project is a not-for-profit, self-sustaining online shop that makes it easy for anyone to donate groceries to Kiwis in need.

How does it work?

As a donor at The Foodbank Project, you can choose from a range of products that are critically needed for food parcels including fresh produce, meat and dairy, pantry staples, as well as personal care and cleaning items.

You can shop either through our key product categories, bundles, or most needed collections to select the item or items you would like to donate. You can make your donation a one-off or give on a recurring basis; weekly, fortnightly or monthly.

Countdown will then pack your order along with others received from your community and deliver it to the nearest Salvation Army foodbank hub to include in their food parcels.

Why donate?

Each week thousands of struggling Kiwis are helped by food parcels giving them a hand up when they need it most. There are all sorts of people living week-to-week who need help when confronted by an unexpected setback.

By redirecting the money clients would normally spend on groceries, to target one-off costs or debt, we can help vulnerable individuals and families get on top of their living costs.

With The Foodbank Project, you know exactly what your donation will be used for and can be confident your selection will reach people in need in a community near you. You’ll receive a donation receipt and you’ll be told when your order is delivered to your local foodbank. Your donations will help change lives for the better.

Where does it operate?

Donations made to The Foodbank Project are delivered to Salvation Army foodbank hubs in Whangarei, Glenfield, Waitakere, Royal Oak, Manukau, Hamilton, Gisborne, Wellington, Nelson, Christchurch and Dunedin. We will expand our network of hubs as donations increase allowing donors to benefit more local communities.

Our story

In 2015, in a first for New Zealand, The Salvation Army, Lucid, and Countdown teamed up to create a brand new online store where you can make a donation to cover the purchase of much-needed grocery items for a local Salvation Army foodbank.

Lucid founder Galen King came up with the idea after years of uncertainty about what items he and his wife should donate when they did their weekly shopping and finding out that donations were not meeting the increasing demand on local foodbanks.

In mid-2014, he whipped up a prototype which was enthusiastically received by The Salvation Army. Following further discussions with The Salvation Army and their Food Rescue Partner Countdown, the concept grew from a locally-focussed donation platform to an integrated, nationally-operating social enterprise which seamlessly connects donors with Countdown’s online grocery store and Salvation Army foodbanks.

Major Pam Waugh of The Salvation Army explains that right from the start we were excited by the potential of Galen’s smart idea and thrilled to have the support of Countdown to make it happen. “We have been amazed by the success of the initiative which has generated more than $500,000 in donations over the first two years. Every week donors make a vital contribution to maintaining our critical food parcel supplies. Without it, our shelves would be severely depleted making it difficult to provide the food parcels that so many individuals and families need."

Dave Chambers from Countdown says the organisation is proud to play a vital role in the initiative. “Our delivery team makes sure that every online donation gets safely and quickly to The Salvation Army’s foodbanks, free of charge. Countdown is also providing The Salvation Army with a discount on the donated orders to help administer The Foodbank Project."